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About Potteries Tyres

I cannot speak highly enough of the many members of the extended Potteries Tyres team who have helped build the Potteries Tyres brand throughout the past 40 years. Due to their hard work we are now recognised as one of the leading tyre retailers in the country with expert knowledge of all aspects of tyre retail and fleet tyre management.

We are one of the founder members of the Independent Tyre Distributors Network (ITDN) and act as a preferred Regional Service Partner for Continental Tyres, Bandvulc Tyres, Direct Tyre Management, Goodyear Actionline and Nationwide Fleet Services.

Our expertise in fleet tyre management has seen us build close working relationships with national fleets such as Royal Mail, Staffs Police, DHL, Muller, Sainsbury’s and Screwfix and regional fleets such as Prohire, S & L Services and Afford Rent a Car.

As our company logo and name confirm, we are extremely proud of our Potteries heritage. Since I joined the company in 1982, I have seen us face many challenges but the many long standing relationships forged with the people of North Staffordshire and its surrounding areas have made the journey rewarding, enjoyable and at times, humbling.

Thanks to you all…..

Simon Alcock
Managing Director

Our Mission

TO HELP AND SUPPORT OUR CUSTOMERS BY LISTENING TO AND UNDERSTANDING THEIR DEMANDS.

THIS SIMPLE PHILOSOPHY ALLOWS US TO WORK TOGETHER TO MAINTAIN AND REDUCE TYRE COSTS.


HOW DO WE DO IT ?

By suggesting a product that is best suited for each individual application.

By giving good and sound free advice geared to maximising tyre life and improving tyre performance.

By realising the importance of value for money.

By understanding that customers have a choice.

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Our History

  • 1981

    The Potteries Tyres story began with the formation of a truck tyre casing operation in Stoke-on-Trent. Associations were formed with casing dealers and retread companies from around the world.

  • 1982

    Current Director Simon Alcock joined the company as Company Secretary.

  • 1985

    Potteries Tyres moved to our current purpose built site in Fenton, Stoke-on-Trent. This move saw the start of our passenger and truck tyre retail and fleet management operation which has since grown into the market leader that we are today.

  • Current Director Mark Hudson joined the company.

Our History

  • 2010

    Current Directors Simon Alcock and Mark Hudson succeeded in purchasing 100% of the company shares.

  • 2015

    We were proudly awarded the prestigious title of 'Continental Tyres Service Provider of the Year'. The award is testimony to the hard work and dedication of the whole Potteries Tyres team who have helped develop the business and continue to play a huge part in our success.

  • 2020

    Our new operating centre, Potteries Tyres South opens near Tamworth, Staffs. This new venture allows us to spread the Potteries Tyres brand, fleet management expertise and operating benefits further afield across the East and West Midlands.

Our Services

Fleet Tyre Management

Potteries Tyres specialize in fleet tyre management for all car, van, truck & trailer fleets. We can offer a service plan tailor-made to suit each individual fleet & designed to reduce & maintain costs. 
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Trucks

Potteries Tyres are truck tyre specialists. We really understand the industry and offer unbeatable prices on all major tyre brands.
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Cars and vans

Potteries Tyres give honest advice and supply and fit the tyres best suited to your individual needs
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Agricultural or Industrial

Potteries Tyres offer a comprehensive supply and repair service in this specialist market. We offer on-site pneumatic and solid tyre support for forklifts.     
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Meet our awesome team


With many combined years of experience in the tyre industry, we really are the local tyre experts!
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Simon Alcock
Director

Potteries Tyres since 1982
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Mark Hudson
Director

Potteries Tyres since 1986
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Martin Tilstone
Commercial

Potteries Tyres since 2010
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Robert Charlton
Works

Potteries Tyres since 2003
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Jo Charlton
Operations

Potteries Tyres since 2006